What is a good average CPM?

Across all digital display ads, a CPM of $3.00 to $10.00 is generally considered standard. In retail it might be lower, while in finance or B2B software it can go much higher.

Is CPM better than CPC?

It depends on your goals. CPM is great for brand exposure and building trust over time. CPC is better for direct sales when you only want to pay when someone clicks.

Does Mille mean million?

No. Mille is the Latin word for thousand. CPM always refers to the cost per thousand views, not per million.

Can I use this calculator for print or TV ads?

Yes. Traditional media also uses CPM to price inventory. A magazine with 50,000 subscribers charging $2,000 for a page ad has a print CPM of $40.00.

Why does the calculator show cost per individual view?

This breakdown helps you realize the true cost per eyeball. If your CPM is $5.00, a single view costs $0.005. It's useful for calculating customer acquisition costs.

CPM Calculator - Cost Per Thousand Impressions

CPM Campaign Calculator

Solve for Campaign Cost, Target Impressions, or CPM instantly. Perfect for ad managers and marketers.

What do you want to calculate?

Field 1

Field 2

CPM stands for Cost Per Mille (Latin for thousand). It's the price you pay for 1,000 impressions of your ad. You can running ads on Google, Facebook, LinkedIn, or a niche publisher, CPM is the standard metric for comparing the cost efficiency of brand awareness campaigns.

Our CPM Calculator solves for any of the three variables: enter two values (total cost and impressions, cost and CPM, or CPM and impressions) and it calculates the third. This is useful for budgeting campaigns, comparing platforms, or checking You can getting a fair rate.

The Formula

CPM = (Total Cost / Total Impressions) × 1,000. For example, $500 spent on 100,000 impressions gives you a CPM of $5.00. Working backward: a $2,000 budget at $8.00 CPM will buy you 250,000 impressions.

Typical CPM Rates by Platform

Google Display Network: $2.00 - $5.00
Facebook/Instagram: $5.00 - $20.00
LinkedIn: $30.00+
Industry average (all digital): $3.00 - $10.00

CPM vs CTR

A low CPM isn't always better. If you're paying $2.00 CPM but only getting a 0.01% click-through rate, you're paying more per visitor than someone with a $15.00 CPM and 3% CTR. Always consider both metrics together.

All calculations happen locally in your browser. Your campaign data stays private.

CPM Campaign Calculator

Calculated Result

Campaign Metric Breakdown

Pro Tips

Related Tools

CPM Explained: How to Calculate Cost Per Thousand Impressions

The Formula

Typical CPM Rates by Platform

CPM vs CTR

Frequently Asked Questions About CPM